How Much Should a Small B2B Business Budget for Marketing?
For a small B2B business, the right marketing budget is the cost of a focused, workable plan to support its commercial goals. It should cover the people who direct and deliver the work, the assets buyers need, the channels that reach them and the systems used to measure progress. A percentage of revenue can help […]
B2B Marketing Analytics: Turn Data into Better Commercial Decisions
Marketing analytics should help you decide where to invest, what to improve and what to investigate. Learn how industrial B2B companies can connect digital signals with lead quality and sales progress.
What Is a Fractional CMO?
A fractional CMO is a senior marketing leader who works on an ongoing, part-time basis to set direction, build the function and hold the work accountable to commercial goals.