How Much Should a Small B2B Business Budget for Marketing?
For a small B2B business, the right marketing budget is the cost of a focused, workable plan to support its commercial goals. It should cover the people who direct and deliver the work, the assets buyers need, the channels that reach them and the systems used to measure progress. A percentage of revenue can help […]
Why Hire a Chief Marketing Officer (CMO)?
As early stage businesses look to scale and grow, they often need to make strategic marketing decisions that can have a significant impact on their bottom line. This is where a Chief Marketing Officer (CMO) comes in.