BY NORVIN EITZEN
In today’s fast-paced business environment, effective marketing strategies are essential for any company looking to succeed. The role of a Chief Marketing Officer (CMO) is critical in developing and executing these strategies. However, many companies opt to hire random marketing contractors instead of a CMO. In this blog post, we’ll explore why a business would need a CMO instead of hiring random marketing contractors.
A CMO brings a strategic vision to the table.
A CMO is responsible for developing a comprehensive marketing strategy that aligns with the company’s overall goals and objectives. They have a deep understanding of the industry, target market, and competition, which allows them to craft a long-term strategic vision that can guide the company’s marketing efforts for years to come.
In contrast, marketing contractors tend to focus on specific, short-term projects. They may not have the strategic vision required to develop a cohesive marketing plan that integrates with the company’s broader goals.
A CMO provides leadership and direction to the marketing team.
As the head of the marketing department, a CMO is responsible for managing and leading the team of marketing professionals. They provide guidance, support, and direction to ensure that everyone is working towards the same goals.
Marketing contractors, on the other hand, may work independently or as part of a small team. They may not have the same level of leadership skills required to manage a larger team of marketers effectively.
A CMO has a broader skillset.
A CMO typically has a broad range of skills and experience, including marketing strategy development, branding, public relations, digital marketing, and data analytics. This diverse skillset allows them to identify and capitalize on emerging trends and opportunities, which can give the company a competitive edge.
Marketing contractors may have expertise in one or two specific areas of marketing but may lack the breadth of skills required to develop a comprehensive marketing strategy.
A CMO is invested in the success of the company.
As a member of the executive team, a CMO is invested in the success of the company as a whole. They understand the company’s goals, challenges, and opportunities and work to develop marketing strategies that support these objectives.
In contrast, marketing contractors may be more focused on completing their specific project and may not have the same level of investment in the company’s overall success.
In conclusion, a CMO brings strategic vision, leadership, a broader skillset, and investment in the company’s success that random marketing contractors may not be able to provide. While hiring contractors may be a cost-effective solution in the short term, investing in a CMO can lead to a more effective and sustainable marketing strategy in the long run.
Ready to Consider a CMO?
At Eitzen & Associates, we provide what we call “Fractional CMO” services. We become your CMO on a part-time basis, bringing all our years of trial and error experience, for a fraction of the cost of a full-time dedicated CMO.
Sound interesting? Book a marketing discovery call with us to learn more.