Marketing News & Articles
Keeping up to date
At Eitzen & Associates, we understand the importance of staying current in the ever-evolving field of marketing, which is why we’ve curated an insightful collection of marketing news and articles. This carefully selected library is more than just a repository of information; it’s a resource for inspiration, a tool for education, and a platform for industry dialogue.
Our articles cover a broad spectrum of topics, from the latest trends in digital marketing to analyses of new strategies that are shaping the future of how businesses connect with their customers.
A Tale of The Eitzen Name
This article, Tracing the Eitzen Legacy, chronicles the remarkable odyssey of my particular Eitzen family, whose roots stretch back to Northern Germany and the ancient Frisian lands, and who, over the course of several hundred years, found their way to the heart of Paraguay.
Eitzen & Associates Recognized as a Clutch Global Leader for Spring 2024
E&A announced its recognition as a 2024 Spring Global Award winner for Product Marketing services on Clutch, the leading global marketplace of B2B service providers.
How Much Should Small B2B Businesses Budget for Marketing?
What should you be spending on marketing for your B2B business, and how it will win you results.
The Power of Analytics: Unveiling the Story Behind Your Marketing Data
Have you ever been overwhelmed by the mountains of data derived from your marketing operations?
Why Hire a Chief Marketing Officer (CMO)?
As early stage businesses look to scale and grow, they often need to make strategic marketing decisions that can have a significant impact on their bottom line. This is where a Chief Marketing Officer (CMO) comes in.
What is a Fractional CMO?
As early stage businesses look to scale and grow, they often need to make strategic marketing decisions that can have a significant impact on their bottom line. This is where a Chief Marketing Officer (CMO) comes in.
