SELECTED CLIENT WORK
Complex industrial expertise, made easier to buy.
We work with industrial and infrastructure companies whose products and services take real explanation. These engagements show how we connect technical substance to positioning, proof, demand and sustained commercial execution.
WATER / WASTEWATER / UTILITIES / INFRASTRUCTURE TECHNOLOGY
SIX ENGAGEMENTS
Different markets. The same commercial discipline.
Each engagement starts with the specific operating problem, buyer and sales reality. The work then extends into the messages, materials, campaigns and systems needed to move that market.
01 / WASTEWATER INFRASTRUCTURE
RedZone Robotics
Making specialized wastewater inspection, cleaning and assessment services easier to find and understand.
PAID SEARCH / SEO / CONTENT / ANALYTICS
VIEW CASE STUDY ↗
02 / GROUNDWATER TREATMENT
ATEC Water Systems
Turning groundwater treatment expertise and project history into market demand.
POSITIONING / TECHNICAL CONTENT / DIGITAL DEMAND / REP SUPPORT
VIEW CASE STUDY ↗
03 / INFRASTRUCTURE ASSESSMENT
Xylem
Building digital destinations and campaigns for specialized infrastructure assessment services.
MULTI-BRAND WEBSITES / CAMPAIGNS / CONTENT
VIEW CASE STUDY ↗
04 / WATER QUALITY INTELLIGENCE
KETOS
Building a marketing function for connected water quality monitoring and analytics.
FRACTIONAL LEADERSHIP / PRODUCT MARKETING / DIGITAL EXECUTION
VIEW CASE STUDY ↗
05 / INDUSTRIAL WATER SOFTWARE
Pani Energy
Building the marketing function behind industrial water intelligence.
FRACTIONAL LEADERSHIP / POSITIONING / CONTENT / COMMUNICATIONS
VIEW CASE STUDY ↗
06 / INFRASTRUCTURE MONITORING
Mobiltex
Marketing strategy across two eras of pipeline, gas and water infrastructure monitoring.
MARKETING LEADERSHIP / BRAND / DIGITAL / DEMAND STRATEGY
VIEW CASE STUDY ↗
WHAT CONNECTS THE WORK
Technical truth, commercial direction and the systems to keep moving.
01
Positioning
Define why a technical offering matters to a specific buyer, in the language of the problem they need to solve.
02
Proof
Turn projects, technical knowledge and customer experience into credible evidence that supports evaluation.
03
Demand
Connect websites, content, campaigns, sales support and measurement to the priorities that move the business.
YOUR EXPERTISE SHOULD BE EASIER TO FIND, TRUST AND BUY.
Have a complex offering and a market that needs to understand it?
We help industrial and infrastructure companies connect technical expertise to commercial growth.
WORK WITH USEITZEN INDUSTRIAL GROWTH
Growth strategy and execution for industrial technology companies selling into complex markets.
© 2026 Eitzen Industrial Growth.
Serving industrial technology companies worldwide