Marketing News & Articles
Keeping up to date
At Eitzen & Associates, we understand the importance of staying current in the ever-evolving field of marketing, which is why we’ve curated an insightful collection of marketing news and articles. This carefully selected library is more than just a repository of information; it’s a resource for inspiration, a tool for education, and a platform for industry dialogue.
Our articles cover a broad spectrum of topics, from the latest trends in digital marketing to analyses of new strategies that are shaping the future of how businesses connect with their customers.
![Clutch Global Spring 2024 Award](https://eitzen.ca/wp-content/uploads/2024/05/Global-Award-Badge-1024x877.png)
Eitzen & Associates Recognized as a Clutch Global Leader for Spring 2024
E&A announced its recognition as a 2024 Spring Global Award winner for Product Marketing services on Clutch, the leading global marketplace of B2B service providers.
![](https://eitzen.ca/wp-content/uploads/2024/05/norvin0001_cartoon_woman_handing_out_a_brochure_at_a_tradeshow__2f4fb952-6168-4e79-97f1-f79927673ca6.png)
How Much Should Small B2B Businesses Budget for Marketing?
What should you be spending on marketing for your B2B business, and how it will win you results.
![The power of marketing data analytics](https://eitzen.ca/wp-content/uploads/2023/11/power-of-marketing-analytics-1024.webp)
The Power of Analytics: Unveiling the Story Behind Your Marketing Data
Have you ever been overwhelmed by the mountains of data derived from your marketing operations?
![Why hire a Chief Marketing Officer (CMO)](https://eitzen.ca/wp-content/uploads/2023/11/why-hire-a-cmo-1200x630-1-1024x536.png)
Why Hire a Chief Marketing Officer (CMO)?
As early stage businesses look to scale and grow, they often need to make strategic marketing decisions that can have a significant impact on their bottom line. This is where a Chief Marketing Officer (CMO) comes in.
![What is a fractional CMO](https://eitzen.ca/wp-content/uploads/2023/11/what-is-a-fractional-cmo-1200x630-1-1024x536.png)
What is a Fractional CMO?
As early stage businesses look to scale and grow, they often need to make strategic marketing decisions that can have a significant impact on their bottom line. This is where a Chief Marketing Officer (CMO) comes in.
![Hire a company for LinkedIn marketing](https://eitzen.ca/wp-content/uploads/2023/11/hire-company-linkedin-marketing-1200x630-1-1024x536.png)
How to hire a company for LinkedIn marketing and advertising?
LinkedIn is a powerful tool that can enhance your digital marketing strategy in a number of ways. But marketing on LinkedIn isn’t as easy as it looks.