Marketing News & Articles

Keeping up to date

At Eitzen & Associates, we understand the importance of staying current in the ever-evolving field of marketing, which is why we’ve curated an insightful collection of marketing news and articles. This carefully selected library is more than just a repository of information; it’s a resource for inspiration, a tool for education, and a platform for industry dialogue.

Our articles cover a broad spectrum of topics, from the latest trends in digital marketing to analyses of new strategies that are shaping the future of how businesses connect with their customers.

Why hire a Chief Marketing Officer (CMO)

Why Hire a Chief Marketing Officer (CMO)?

As early stage businesses look to scale and grow, they often need to make strategic marketing decisions that can have a significant impact on their bottom line. This is where a Chief Marketing Officer (CMO) comes in.

What is a fractional CMO

What is a Fractional CMO?

As early stage businesses look to scale and grow, they often need to make strategic marketing decisions that can have a significant impact on their bottom line. This is where a Chief Marketing Officer (CMO) comes in.