Client work / ATEC Water Systems
ATEC Water Systems designs and manufactures groundwater treatment systems for challenges including iron and manganese, arsenic, hexavalent chromium and PFAS. Its work ranges from small community systems to major municipal installations.
ATEC has deep technical expertise and a substantial project history. Our job is to make that expertise easier for engineers, utilities and sales representatives to find, evaluate and put to work.
Client
ATEC Water Systems
Market
Groundwater treatment
Engagement
Integrated marketing program
01
Groundwater treatment is rarely a simple product search. A prospective customer may start with a contaminant, a new compliance requirement, a difficult well, a treatment capacity or a question about operating cost. Consulting engineers need enough technical detail to assess an approach. Utility teams need confidence that it can work at their site. Representatives need credible material they can use in local conversations.
ATEC’s capabilities span many of these needs. The marketing challenge is to connect each audience with the right application, proof point and person at the right stage of a project.
02
We serve as an extension of ATEC’s leadership team, helping set marketing priorities and carry them through to execution. The work brings together positioning, technical content, digital campaigns, website development, representative communications and performance reporting.
01
We develop messaging and content around the problems customers bring to ATEC, from iron and manganese removal to arsenic, chromium-6 and emerging treatment needs. Articles, application pages and technical resources explain where a process fits, what must be evaluated and why pilot testing matters.
02
ATEC’s installations offer more than a list of customer names. We help tell the story behind them: the water quality challenge, the treatment approach, the scale of the system and the role ATEC played. Project content, case studies, video and social campaigns give engineers and utility buyers relevant examples as they consider their own systems. Recent work has included stories around the Taggart Well in Idaho, the Cascade Groundwater Alliance project and the Vineyard Groundwater Polishing Plant in Utah.
03
We manage search and LinkedIn advertising, improve ATEC’s visibility in organic search and use website content to connect treatment questions with relevant solutions. We review search behaviour, page performance and campaign activity to refine the work over time, rather than treating publication or launch as the finish line.
04
ATEC’s representatives are essential to reaching utilities and consulting engineers across North America. We support them with a resource portal, regular ATEC Rep News updates, project stories, brochures, pilot materials and coordinated communications. We are also developing a website rep finder to help prospective customers identify the right local contact.
05
As ATEC introduces more applications and the Ketchum platform, we are restructuring the website around the treatment problems customers recognize. The application pages and platform story are being developed on a staging site, with technical and usability review before launch. The aim is to give new offerings a clear place within ATEC’s broader groundwater treatment story.
03
This work gives ATEC more ways to turn technical capability into a commercial conversation. A project becomes evidence for a similar opportunity. A technical article answers a question an engineer is already asking. A representative has current material to share. A search campaign leads to a page that explains the relevant application.
Our role is to keep those parts connected, coordinate the people and materials behind them, and use performance data to decide what deserves attention next.
Services
Fractional marketing leadership · Positioning and messaging · Technical content · Case studies · SEO · Paid search · LinkedIn marketing · Website development · Representative communications · Sales materials · Video and campaign coordination · Analytics
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