Useful thinking for complex markets.

Practical perspectives on industrial growth, commercial strategy, marketing leadership and the systems that turn technical credibility into demand.

01 / KNOWLEDGE BASE

Built from work inside water, infrastructure, energy and industrial technology markets.

FEATURED / COMMERCIAL LEADERSHIP

Why hire a Chief Marketing Officer?

A clear look at the point where marketing activity needs to become commercial leadership, and what a senior operator should actually bring to the business.

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LEADERSHIP / STRATEGY

FROM THE LIBRARY

Strategy before noise.

The existing Eitzen library, reframed around the decisions industrial companies need to make as they build a more deliberate growth engine.

LEADERSHIP · 2023

What is a Fractional CMO?

Where fractional leadership fits, what it should own, and when a growing company needs more than outsourced tactics.

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PLANNING · 2024

How much should a B2B business budget for marketing?

A practical framework for matching marketing investment to ambition, sales complexity and the work required to create demand.

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MEASUREMENT · 2023

The story behind your marketing data

How to move beyond dashboards and use evidence to understand market behaviour, improve decisions and direct investment.

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FIELD NOTES · 2025

A tale of the Eitzen name

A personal note on heritage, identity and the name carried into the business.

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THE QUARTERLY BRIEF

One useful signal. No content treadmill.

A concise quarterly briefing on industrial growth, commercial strategy and the market forces worth paying attention to.

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EITZEN INDUSTRIAL GROWTH

Growth strategy and execution for industrial technology companies selling into complex markets.

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