Building a marketing function for water intelligence

KETOS brings connected water quality monitoring and analytics to organizations that need more useful information about their water. We supported the company with fractional marketing leadership and hands-on execution across brand messaging, product introduction, digital campaigns, content and web channels.

CONNECTED WATER QUALITY

SENSORS / SOFTWARE / WATER DATA

CLIENT

KETOS

MARKET

Water quality monitoring and analytics

ENGAGEMENT

Fractional leadership and integrated execution

THE BRIEF

Make a sophisticated water technology easier to understand and take to market.

KETOS combines sensors, software and water quality data in an offering that must make sense to technical, operational and commercial audiences. The marketing challenge was not one isolated campaign. It was building the direction, materials and channels needed to explain the platform consistently.

Our role brought strategy and production together. We helped direct the marketing function, shape the brand story and keep day-to-day execution moving across the places a buyer might encounter KETOS.

Marketing leadership that could also deliver

KETOS needed to explain a sophisticated combination of sensors, software and water quality data while keeping a growing set of marketing activities moving. We provided fractional CMO support, helped direct the marketing team and projects, and worked on the messaging that connected technical capabilities to customer needs.

That direction carried into practical execution across sales collateral, video, design, social content, public relations, events, email and digital channels. Coordinating those pieces gave the company a more consistent way to present its offering.

Commercial value: One connected marketing effort, from positioning through production, helped KETOS communicate a complex offer without treating every campaign or channel as a separate project.

Introducing home water quality testing

Alongside its work with organizational buyers, KETOS developed a home water quality testing offer. We supported the new product introduction, a different messaging challenge from selling a monitoring platform to utilities and industrial teams.

A household audience needed a direct explanation of what the test was for and why the information would matter. Our work connected messaging, creative production, website support, email and advertising capabilities to give the offer a coherent route to market.

Commercial value: The introduction created a clearer foundation for a distinct offer and audience while keeping it connected to the KETOS brand.

Connecting campaigns, content and measurement

Water technology buyers often need several useful encounters with a company before a conversation starts. The channels and materials have to work as one system.

SEARCH VISIBILITY

GOOGLE ADS

SOCIAL MEDIA

PUBLIC RELATIONS

EVENTS

SQUARESPACE

ANALYTICS

We supported KETOS across search visibility, Google Ads, social media, email marketing, public relations and event activity. Production included video and sales collateral. Website work included Squarespace development and maintenance.

Google Analytics and Search Console helped the team review market response. We also provided consulting around HubSpot and Mailchimp, helping connect campaign activity, website behavior and follow-up.

Commercial value: KETOS had a coordinated set of channels and materials to build awareness, support product conversations and learn from market response.

EXPERIENCE CARRIED INTO THE WORK

Technical product story. Operational decision.

Water quality technology sits between a complex technical product and an operational decision. Our work with KETOS combined water-sector familiarity with senior marketing direction and day-to-day delivery. We helped translate a broad platform story into useful messaging and supported the people, projects and channels needed to take it to market.

The job was not to simplify the technology. It was to make its relevance clear.

PROJECT SCOPE

Senior direction and practical execution

Fractional CMO services
Team and project leadership
Brand messaging
Home water quality testing product introduction
Events and public relations
Social media
SEO and Google Ads
Squarespace website work
Analytics and Search Console
HubSpot consulting
Mailchimp email marketing
Video, design and sales collateral

COMPLEX TECHNOLOGY. CLEAR MARKET STORY.

Selling a water technology that takes more than a sentence to explain?

We help industrial and water technology companies turn technical expertise into a clear market story and the marketing work that carries it forward.

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EITZEN INDUSTRIAL GROWTH

Growth strategy and execution for industrial technology companies selling into complex markets.

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