BY NORVIN EITZEN
LinkedIn is a powerful tool that can enhance your digital marketing strategy in a number of ways. Whether it’s creating connections, forming partnerships, generating leads, or increasing overall brand awareness in your markets, LinkedIn offers unparalleled opportunities for business. Unlike other social media platforms like Facebook, Twitter, and Instagram, LinkedIn is a dedicated professional platform specifically designed to foster and reinforce business relationships.
Why Focus on LinkedIn for Marketing?
If you’re focusing your social media marketing efforts solely on Facebook, Instagram, and Twitter, you may be overlooking a crucial platform. LinkedIn, as the world’s largest professional network, should not be ignored. According to HubSpot, LinkedIn outperforms Facebook and Twitter in lead generation by a significant margin, with a 227% higher effectiveness rate. Neglecting LinkedIn would be a missed opportunity for your business when it comes to marketing.
How Can You Use LinkedIn for Marketing?
LinkedIn really is a different animal when it comes to social media and marketing. Content that you put on to your company’s page needs to be consistent with your brand voice and thought provoking for your audience. With LinkedIn, your business is able to showcase their services and employees, build thought leadership with targeted audiences, network with other experts in your field through LinkedIn Groups, use highly targeted advertising, and build meaningful relationships between colleagues and clients.
Why Hire A Company To Manage LinkedIn?
There are several reasons why a business might choose to outsource their LinkedIn marketing and overall business social media presence. A common reaction we have heard from client’s is “Oh, anyone can use social media these days, we’ll just get our admin to do it.”
Well, that’s great! If your admin is so well versed in your business and a professional marketer, you’ve got a winning team there! But most of the time, businesses aren’t so lucky to have someone that can just take on social media management along with their other duties and responsibilities. If you are considering outsourcing your social media, here are some considerations as to why this is a great strategy:
Expertise and Specialization: Social media management requires specialized skills and knowledge, including content creation, community management, analytics, and advertising. Outsourcing to a social media management agency or specialist allows businesses to leverage the expertise of professionals who are trained and experienced in managing social media platforms effectively.
Cost-Effectiveness: Outsourcing social media management can be cost-effective compared to hiring a full-time, in-house social media team. Outsourcing allows businesses to avoid the costs associated with hiring, training, and maintaining additional employees, such as salaries, benefits, office space, and equipment.
Time-Saving: Managing social media accounts can be time-consuming, requiring regular monitoring, content creation, scheduling, and engagement. Outsourcing social media management frees up business owners and internal teams to focus on core business functions, while the external agency or specialist takes care of social media activities.
Access to Advanced Tools and Technologies: Social media management agencies often have access to advanced tools and technologies that may not be affordable or feasible for small and medium-sized businesses to acquire in-house. These tools can help with social media scheduling, analytics, reporting, and other activities, providing businesses with a competitive advantage.
Scalability: Outsourcing social media management allows businesses to scale their social media efforts up or down based on their needs. During peak seasons or campaigns, a social media agency can quickly ramp up their efforts, and during slower periods, they can scale back, providing flexibility and agility to the business.
Fresh Perspectives and Creativity: External social media management agencies can bring fresh perspectives and creative ideas to a business’s social media strategy. They can provide insights and recommendations based on their experience working with various clients and industries, helping businesses to stay innovative and relevant in the ever-changing social media landscape.
Risk Mitigation: Social media can be a sensitive area for businesses, as a single mistake or misjudgment can have a significant impact on brand reputation. Outsourcing social media management to professionals who are well-versed in best practices, compliance, and risk mitigation can help reduce the likelihood of costly errors or reputation management issues.
Overall, outsourcing social media management can offer businesses the benefits of expertise, cost-effectiveness, time-saving, access to advanced tools, scalability, fresh perspectives, and risk mitigation, allowing them to focus on their core business functions while effectively managing their social media presence.
Ready to See What LinkedIn Can Do For Your Business?
At Eitzen & Associates, we’ve been using social media since for 20+ years and have seen almost every major platform released. Fortunately for us, we have had the opportunity to help many early stage and Fortune 500 businesses with their social media management (SMM) making us an ideal choice. With our expertise in digital marketing and a deep understanding of various social media platforms, we can create and implement highly effective social media strategies tailored to your unique business goals.
Contact us to learn more or book a discovery call to tell us about your LinkedIn marketing goals.